The DC Commission on Arts and Humanities hired eSocialMediaShop to lead a series of social media workshops for students in its summer youth media arts programs. We customized a version of “The Social Media Game” to illustrate the thinking and steps that go into developing a full-scale social marketing strategy.

The students applied social media tactics to individualized projects for businesses in the local community, and left the workshops with a working model to build and execute their own online marketing campaigns for their own projects.